The Italian company donated 2.5 million euros to restore the site and marked the completion of the works with a dedicated tome to be released next month.
Taking 15 months and the effort of more than 60 professionals, the restoration works involved both the architectural and the decorative complex of the two cells, from the roofing to the surfaces, up to the floors. A lighting intervention has also been carried out to complete the revamp and enhance the image of the monument thanks to light beams outlining the ancient walls and highlighting the volumes of the cells, the design of the floors and the ceiling coffers, among others.
To mark the completion of the project, the special tome “Il Tempio di Venere e Roma,” published by Electa, will be released next month. Featuring a raw canvas cover with bronze laminated graphics intended to recall the colors of the monument, the volume will include a rich photographic reportage combining archival imagery with photos taken during the restoration process, as well as shots of the Fendi Couture fashion show held in the cell of Venus in July 2019. The book will retail for 50 euros.
”Thanks to Fendi, the largest known temple of ancient Rome, dedicated to Rome Aeterna and Venus Felix, is returned to its former glory and the volume we are publishing also valorizes its universal significance from a scientific point of view,” said Alfonsina Russo, director of the Parco Archeologico del Colosseo institution.
“Through this collaboration we reach a very high moment of synthesis of Italian identity focused on the charm and beauty of places and monuments that dialogue harmoniously with contemporary creativity, of which Fendi represents one of the main excellences,” Russo added.Courtesy of Historic Archival Parco Archeologico Colosseo
The fashion house is not new to patronage initiatives. The company has previously shown its love for Rome through the
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