Incontinence shouldn't be an embarrassment. Period care startup Cora is trying to de-stigmatize it with a revolutionary new liner for bladder leaks
But even though the conversation is flowing , the industry needs to catch up, and fast.“Current designs are all wrong,” said Hayward. “There’s too much bulk in the back with a traditional pad. Even though women aren’t looking for a high-tech solution, they still want a better pad.”“We create proprietary products so we were able to make the perfect liner and add additional material where the urine hits the liner from the urethra,” said Hayward.
The startup has developed a patent pending channel technology that rapidly pulls urine down into the absorbent layer, converting liquid to a gel that helps prevent bad odours. All of this made with a 100% organic top sheet and hypoallergenic materials.There are other players in the space that also sell incontinence pads for women, such as Tena, Always and Natracare.
The San Francisco-based startup also recently announced a new round of funding, locking in an additional $7.5 million to further its mission. Harbinger Ventures led the round, with participation from existing investors, bringing Cora’s total funding to about $15 million. The fresh injection of capital will be used to continue product development and invest heavily in R&D, says Hayward. The startup will also focus on brick-and-mortar expansion at all Target locations, including broader in-store product offerings.I'm a visually impaired journalist who loves to write, travel, network and drink great wine. I've been covering tech for the past few years, writing for publications lik...
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