Rebecca Minkoff and Ali Koplar Wyatt, cofounders of the Female Founder Collective (FFC), partnered with Webex, spearheaded by Webex senior vice president Aruna Ravichandran, to launch The North.
“He told me that I couldn’t just focus on design; there’s a language of business and technology,” Minkoff shares. “That I’d be a better designer if I really began to understand this world. I resented him for it. I thought that would be making me not creative. Would I be as good of a designer if I was bogged down by these boring spreadsheets and quarterly meetings?... Looking back, why didn’t I pursue this as a new language before? I’m a much better entrepreneur because of it.
Now, enter Webex by Cisco, a web conferencing platform. Ravichandran and her team searched for an organizational partner that elevated women. As management looked at many different initiatives across the board, they discovered The North. The goals aligned with FFC and would create a more inclusive atmosphere where women entrepreneurs can connect with others worldwide and expand their businesses....
As Minkoff, Wyatt and Ravichandran continue to evolve their partnership and The North, they focus on the following essential steps:
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