The Philadelphia Federal Reserve says it credits TaylorSwift with raising hotel revenues for first time since start of coronavirus pandemic..
on June 30 and July 1, the surge of Swifties brought more than $2.6 million into downtown hotels, as well as $5.3 million to hotels in the surrounding area.
“Taylor Swift is a force to be reckoned with,” president/CEO of tourism agency Visit Cincinnati Julie Calvert said in a statement at the time. “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.
The Swift Effect is doing the same in pretty much every town it visits, with Chicago tourism officials saying last month that the city broke hotel occupancy records during the first weekend of June thanks to Swift’s shows at Soldier Field, with more than 44,000 hotel rooms occupied each night and $39 million in total hotel revenue.Get weekly rundowns straight to your inbox
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