On March 10, Fear of God will debut a dedicated womenswear line. Founder Jerry Lorenzo explains the collection's origins to BAZAAR.com.
on the inspiration behind the brand's newest offering, a slate of dedicated womenswear."Understandingneeds and seeing what's missing in her world, I was able to see things that I felt like I wanted to design into."
In a continuation of the language Lorenzo started through Fear of God's 'Essentials' line, the streetwear label's universe is expanding to include women-specific pieces for the new season. The first collection telegraphs comfort, from drapey button-downs to coordinating knit sets. Lorenzo first introduced shoppers to his concept of effortless American luxury back in 2016 with an assortment of elevated basics that he admits was selfishly focused on the needs of his own closet—hence the menswear origins."As we got better at designing and communicating our language, it was only natural that we extend that through different
, whether it's kids, home, furniture, or womenswear," the creative director explains."We feel our proposition is timelessly sophisticated in a relaxed and approachable way. Our point of view is something that can really live through anything."With his vision for the brand becoming clearer, Lorenzo is taking a similar design approach for the women's offering. Personal experiences are his main touchpoint of inspiration, regardless of the category.