Karlie Kloss is among the investors in the fashion tech company established by former Tom Ford model Christine Marzano and devoted to avatar creation.
directly embedded in the New York-based brand’s e-commerce site, a first for the industry. Bod is the name given to the photorealistic avatars users are required to create the first time they sign up for the service.“Bods is on a mission to deliver a much-needed win-win-win — for customers, for retailers, and for the environment — with their platform,” commented Peter Boyce II, CEO at Stellation Capital.
Bods asks users to set up an account and create their avatars just once via browser and works across the sites of all the brands that have implemented the tool, reloading the previously created figurine every time. To create one, users need to upload pictures of their body or add measurements which can subsequently be fine-tuned via a gradient map to select the right skin tone or through the resizing feature enabling customers to improve the accuracy of body shape representation, for example.
Making the experience not only useful but also fun, Bods allows users to style their avatars and create outfits with all the items available on the brand’s e-shop, digitized by the tech company to reproduce the look and feel of the actual clothing and accessories. It also boasts a built-in heat map tool giving a sense of how clothing fits.
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