Fashion site Showpo is focusing on the U.S.—with Coachella and its 1.5 million Instagram followers
Online Retailer of the Year" at 2018's Online Retailer Industry Awards .
We launched the pop-up on Melrose Avenue in the heart of L.A., giving our audience the chance to see and feel our products and have some fun with Showpo! Items from our 2019 Coachella range were featured in store before they were released online, so our L.A. visitors were the first to get their hands on the new range.
We love working with micro-influencers because they deliver creative content that their audiences are really engaged with. With such high engagement, we can leverage these relationships to build our reputation and brand loyalty. It’s also really exciting connecting with micro-influencers early and to be part of their growth.
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