Luxury EV manufacturer Faraday Future recently announced that it is going to open its first retail location on posh Rodeo Drive in Beverly Hills, California.
“Designing FF’s flagship brand experience center, working with the world-class brand experience design firm ASTOUND, and getting our dealer license to sell the FF 91 brings us closer to launching this remarkable electric vehicle to our users,” said Dr. Carsten Breitfeld, Global CEO of Faraday Future. “Having a tangible space where users can visit, interact, co-create, and ultimately purchase a vehicle from FF will make this whole journey a reality.
For the Beverly Hills sales center, Faraday Future and ASTOUND are going to try to make it a lot more than what you’d normally get at a dealer. They’re going to have a retail area and a sales lounge, but they’re also going to be opening a cafe, a VR experience, a “co-creation lab,” and a VIP lounge. In some ways, this sounds more like a theme park than a car dealer, which is probably what the company is going for when they call it a “brand experience center” instead of a store.
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