Instagram's newest changes increasingly feel like TikTok, and people aren't happy with it. But experts say there's a larger force at play.
,"the instagram update is terrible. let tiktok be tiktok and let instagram be instagram. they're killing their platform."
"It's not yet good, and we're going to have to get it to a good place if we're going to ship it to the rest of the Instagram community," he said in the video. Social media expert Mari Smith said Instagram's changes are likely a decision based on Meta, the parent company of Instagram, viewing TikTok as a “fierce competitor.”
Similarly, Smith referenced what's known as a"feature bloat," a term used to refer to packing too many features into one product. She said this confuses consumers because there are too many features to choose from, especially when they're copied from another app. "TikTok is not a social network — TikTok is a discovery. And it's a huge, huge difference," Baer told TODAY."So the reality is that what Facebook/Instagram has done for literally 20 years is say, 'We're the best at social networking, come get us.
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