The scheme, with Warburtons, was a big success in the school summer holidays and is returning again for October half term
With schools soon to close for October half-term, Warburtons and Morrisons are once again teaming up to bring back their ‘Ask for Ellen’ initiative across all Morrisons Cafés. The scheme aims to give a little support to families through the holiday period amid the ongoing cost of living crisis.
It returns from next week to tie in with National Crumpet Week, and coincides with new research from the Warburtons Foundation which revealed that 58% of parents of school aged children deal with added financial pressures over the holidays. That's down to contending with additional childcare costs, juggling work and paying for holiday activities for kids.
The Foundation is committed to supporting families and communities across the UK. It has donated over 1 million bakery products to schools and food banks since October 2022 with ambition to reach 1.25 million products by September 2023.
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