Facebook’s live shopping feature is going away after two years.
). The feature will officially shut down on October 1st, and Facebook says it’s part of the company’s initiative to shift focus to Reels.
“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” Facebook explains. Although live shopping’s going away on Facebook, it will still be available on Instagram., live shopping opens up another revenue stream for creators on Facebook.
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