The social network is reportedly scaling back on original content—so it can move toward its pay-per-view destiny
, the company has just inked a one-year deal with UFC to produce three original shows for Facebook Watch. The first show isThe Check-In Show,
an on-demand series that will focus on athletes or personalities about upcoming events or matchups; the third iswhich will, you guessed it, feature UFC fighters discussing both previous and upcoming matches.debuting on Facebook Watch on Thursday, featuringVariety, this is a natural next step for UFC, which made over $1 million in ad revenue last year from Facebook.Facebook’s director of emerging and digital sports partnerships, in a statement to“They’re very savvy about using Facebook to build an audience for all of their live events.”
This was probably always going to be the natural next step for Facebook, which just couldn’t get traction with its original scripted shows. Now, we’re mere moments away from
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