Facebook launches new tool to help users memorialize loved ones

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Facebook launches new tool to help users memorialize loved ones
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Facebook launches new tool to help users memorialize loved ones. - NBCNewsTECH

Scott Eells / Bloomberg via Getty Images fileGet breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.Facebook on Tuesday announced changes to how it handles the profiles of users who have died, including using artificial intelligence to help keep the profiles of deceased people from showing up in places that might cause distress.

The changes are based on the feedback the company has gotten from users, discussions with experts in grieving and people from various religious and cultural backgrounds, as well as the personal experience of Facebook’s chief operating officer, Sheryl Sandberg. “And so it would show up as if he were still alive, or suggest a friend, and there were things that were happening that I think were really painful,” she said.“This is very, very close to my heart and really matters,” she said.

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