On the eve of Facebook's annual developer conference, F8, CEO Mark Zuckerberg says he is still wrestling with the most pressing questions facing the company.
Facebook's redesigned app will launch on mobile and desktop in the coming weeks. By Elizabeth Dwoskin Elizabeth Dwoskin Silicon Valley Correspondent Email Bio Follow April 30 at 1:37 PM MENLO PARK, Calif. -- On Tuesday, Facebook is literally getting a new face.
In an interview with The Washington Post on the eve of the conference, called F8, Zuckerberg said he was still weighing how to respond to criticism and potential regulation, the tradeoffs between safety and encryption and the future of the company’s business. He spoke about reorienting the company’s services toward the fast-growing arenas of private messaging, but acknowledged it may be years before these changes are operationalized—perhaps even longer before people trust those efforts.
That information—valuable enough to turn Facebook into one of the world’s wealthiest companies—cannot be derived from the new encrypted services Facebook is building because encryption blocks outsiders, including the owners of encrypted services, from reading messages. That reality that prevents not only targeted advertising, but also hinders Facebook’s ability to hunt for bad actors such as Russian operatives, Zuckerberg acknowledged.
The tenor of the F8 conference has come to reflect Facebook’s challenges. It is a buzzy gathering of thousands of engineers and other partners who build apps that utilize Facebook’s trove of data for dating services, music recommendations, or merely to help their users log in with the company’s ubiquitous “log in with Facebook” buttons.
The color change is part of a redesign that reflects the company’s philosophical shift. Newsfeed, the scrolling feed of posts that has gotten Facebook into so much trouble with fake news and viral Russian disinformation will still be front and center when a user opens the app. But is becoming much easier to toggle away from it and move into a different kind of experience, like a private group.
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