More than a year after the Cambridge Analytica scandal, Facebook is cracking down on personality quizzes. Sort of.
On Thursday, the company updated its platform policies and said apps with minimal utility, such as personality quizzes,"may not be permitted on the platform."A Facebook spokesperson said that quiz apps aren't banned completely, but will be subject to heightened scrutiny. Facebook didn't elaborate on how it will enforce this new policy or the criteria it will use for determining how much utility different quizzes have.
In March 2018, Facebook revealed that political research firm Cambridge Analytica accessed information from as many as 87 million Facebook users without their knowledge.The data was first collected by University of Cambridge professor Aleksandr Kogan who used a Facebook app called"thisisyourdigitallife," which offered a personality quiz.
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