Some brands will get access to automatic takedowns.
Meta announced new features for its intellectual property reporting system, including automated takedowns for some brandsnew tools for brands reporting potential IP violations on Facebook and Instagram, including some that automate the process of getting posts taken down.
Some of the new features announced this week mean that companies will get quicker results when they flag something to Instagram and Facebook. “Brands with a demonstrated history of actionable requests,” for example, could be eligible for automatic takedowns when they report content. Typically, brands or a representative flag content to platforms, which then review the request.
Meta will also recommend ads, shopping listings, and Facebook and Instagram pages for brands to review for violations, as well as an image search for companies to look for content.