Sky's HungarianGP coverage will feature a dedicated broadcast for children with bespoke graphics in a bid to attract a younger audience to F1. Read more ⬇️
F1 is continuing its mission to broaden its audience with bespoke coverage from the Hungaroring designed to capture the imagination of children.
An additional quirk is the placing of 3D augmented graphics, which are planned to feature on specific camera angles in much the same way that some advertisements are positioned trackside through the use of CGI. "This is a first of its kind in motorsport and I am excited to see the broadcast come to life and to watch the next generation of presenting talent.”The broadcast will be initially available in Germany and the United Kingdom with the pair packaging the product differently.
Sky Deutschland is holding an open casting call for talented young people between the ages of 10-14 to host its show, who will also be invited to join the Sky Next Generation programme.
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