Karl Lagerfeld, Donatella Versace, Tom Ford and more
needed was great portraits of the people being celebrated in each issue. Petronio approached Jean-Baptiste Mondino, who advised him to go the DIY route. Petronio did just that, using a Big Shot Land camera to create Polaroid portraits of the people being profiled. The camera, a favourite of Andy Warhol’s, allowed Petronio to create an extraordinary collection of everyone from Karl Lagerfeld, Virgil Abloh and Vivienne Westwood to Naomi Campbell, Nan Goldin and Kim Gordon.
Over the past 20 years, Petronio has amassed more than 4,000 portraits that are in equal parts intimate, engaging and revelatory. Describing himself as a “character photographer”, Petronio creates an intimate setting for each shoot, taking great care to ensure a feeling of comfort, trust and collaboration.“I have my rituals: a table with a white cloth, a candle, flowers and music. I spend time speaking with them, explaining the process,” he says.
Petronio takes tremendous care to ensure each sitter enjoys the process. He shares the memory of an encounter with Janet Jackson just three weeks after Michael’s death. “She wanted to meet and we ended up talking for two hours; then she said, ‘I’m into a Polaroid.’ I was ultra-nervous,” he recalls. “She sent everyone out of the room and then said, ‘Now I’m all yours. You can do whatever you want.’ It’s a question of trust.
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