Eyeballs and AI power the research into how falsehoods travel online

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Eyeballs and AI power the research into how falsehoods travel online
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Getting a sense of falsehoods online might sound straightforward, but it isn't. Researchers use state-of-the-art algorithms but it also comes down to lots of scrolling and reading.

For responses to be proportionate, society also needs to evaluate the impact of false narratives. Journalists have covered misinformation spreaders who seem to have very high total engagement numbers but limited impact, which risks"spreading further hysteria over the state of online operations,"While language can be ambiguous, it's more straight forward to track who's been following and retweeting whom.

Projects often use a mix of methods."If [different methods] start converging on similar kinds of...conclusions, then I think we'll feel a little bit better about it." West says.One of the very first steps of misinformation research - before someone like Agajanian starts tagging posts - is identifying relevant content under a topic.

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