It wants to make voice 'fully private' and 'more personal.'
Sonos is preparing to introduce its own voice assistant service within the next few weeks, according to people familiar with the company’s plans. The voice functionality will let customers play and control music on Sonos’ whole-home audio platform.
It will be part of a forthcoming software update set to arrive first to customers in the US on June 1st, with an international rollout to follow. Sonos Voice will serve as an alternative to Amazon Alexa and Google Assistant, which Sonos already supports on its smart speakers and voice-enabled soundbars. All Sonos products that run the company’s S2 software will support Sonos Voice Control.
Sonos declined to comment for this story, citing its policy of not commenting on rumors or speculation. But through various job listings for the voice product and an as-yet-unannounced “,” the company has offered a glimpse at a future where it will put a much greater emphasis on software and try to establish itself as a central hub for streaming entertainment — potentially moving beyond audio to incorporate video as well.
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