EXCLUSIVE: SeatGeek Wins $100 Million Deal To Resell MLB Tickets by JabariJYoung
Take a long look at the ticket windows at Marlins Stadium in Miami. They may be extinct soon, like the dodo.Mobile platform SeatGeek will replace StubHub, effective immediately, as the league’s official reseller. Financial terms weren’t disclosed, but industry sources toldthe deal is a revenue-sharing agreement that promises MLB roughly $100 million over five years.
MLB tickets remain the lowest-priced among the four major leagues, averaging over $35, according to research firm IBISWorld. By comparison, NFL fans pay the most, at an average of more than $100.
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