Todd Krinsky, a 30-year veteran of the sports brand, has been elevated to chief executive officer.
In an exclusive interview with WWD, Krinsky said his career at Reebok started when he delivered mail for the company three decades ago and he’s honored to have been elevated to the top post. “When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide. “I live and breathe the brand,” he continued.
“We’re having a great moment right now,” he said, led by the popularity of Reebok’s Classics and Training collections. “We’re one of the few brands to grow market share in the fourth quarter of last year and the first half of this year,” adding that these two collections grew “exponentially” during that time. Among the most popular items are the Nano, a training shoe, as well as the Club C collection of classic footwear, he said. “Classics are very on trend right now,” he said.
“We’ve always taken an irreverent, disruptive approach and leaned into style,” he said. “We show sport in a different way. That’s the spirit that we’re trying to get back to.” “We have a lot of room to grow and that may not have been as overt under our old owner,” Krinsky said. “Our biggest opportunity is in Europe with NGG,” he said, adding that New Guards is also “having a good run with Classics.” He also said that the “direct deals” that ABG has signed with big retailers around the world, including JD Group and Foot Locker, will provide Reebok with “massive distribution” around the world. “We have three times the amount of space in stores as we did a year ago,” he said.
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