The Los Angeles-based designer and fashion entrepreneur’s plus-size women’s fashion platform 11 Honoré is expanding its partnership with Nordstrom and inching toward profitability.
“We started with a priority of acquiring as many brands as possible,” Herning said. “And then from there, really identifying which brands to go deeper into. But what we ultimately realized was that a lot of brands struggled with getting fit right. As a retailer that is now a brand, we’re intimately well aware of the challenges that coincided with plus-size sizing.”Despite the hurdles — or perhaps because of them — 11 Honoré launched its own private label in 2020.
But Herning is the first to admit that 11 Honorés’ evolution hasn’t been easy, especially during a global pandemic. “Where we fundamentally struggled was on our customer acquisition,” the fashion entrepreneur continued. That was partially from the need for expanded pattern grading, or simply, more sizes, and the added investments that come with that. Onboarding additional fit models, grading scales and pattern makers, Herning explained, was an added expense that many of his industry peers are still not willing to embrace.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Child, 11, wounded in early morning South Jersey shootingThe victim was shot when he went outside to investigate a disturbance in an alley, police said.
Weiterlesen »
Chicago police warn residents about 11 robberies and carjackings that have happened in the past monthPolice said that in each incident, the criminals would approach the victims (who were sometimes delivering food), threaten them with a gun and steal their stuff. The criminals either run off, or they carjack the victim's car.
Weiterlesen »
Try These 11 Expert-Approved Pillows If You Experience Back Pain While Sleeping11 Best Pillows for Back Pain, According to Experts
Weiterlesen »
Japan's 11-member Nambu family shows allure of frugality, limits of stimulusWhen Japan handed Tokyo bus driver Keiki Nambu and his wife, Takako, $870 for each of their nine children, they spent it exactly as the government had feared: paying down a mortgage instead of going shopping.
Weiterlesen »
Urgent Windows 10, 11 And Server Update Warning Issued As Active Attacks ConfirmedU.S. government cybersecurity agency warns of actively exploited vulnerability and issues urgent update federal directive for Windows users
Weiterlesen »
House Democrats introduce stopgap bill to fund government until March 11House Democrats on Monday introduced a short-term measure to extend government funding through March 11, an effort to avert a shutdown at the end of next week since funding is currently set to expire on February 18
Weiterlesen »