The program is called “Beauty as a Legacy 2030.”
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“We believe as a leading brand, a brand which is viewed and respected, and has the scale and the reach globally, we really have to be more rigorous and precise in putting actions in place,” he said.“Whenever you experience a product or a service, or anything that has to do with the Dior brand, we want to not only leave a beautiful self, but a beautiful world,” he said. “Both go really hand-in-hand.
“We’re going to invest in research and key partnerships to drive much greater scientific understanding of the powerful role flowers play in sustaining biodiversity, [natural] ecosystems around that and communities,” said Kleitman. “We’re not only obsessed by biodiversity for better flowers, but we are also obsessed by better communities around those flowers and maintaining savoir-faire and [its] transmission across generations,” said Kleitman. “This is not nostalgic preservation of old technology. This is forward-looking work.”
The eco-design pillar has among its main commitments the phasing out of virgin fossil plastics from all of its packaging by 2028. Parfums Christian Dior sets out to reduce packaging material weight by 50 percent by 2030.
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