Widely regarded as one of the best soccer players of all time, and also one if its most successful coaches, Zidane transmits his signature poise, intense concentration and elegance in the black-and-white campaign images for Montblanc’s latest campaign.
Indeed, words are crucial for Zidane, particularly those composed by his father Smail Zidane, whose autobiography about his humble beginnings in Algeria’s mountain region remain an inspiration to many about overcoming challenges.“While he may not have necessarily written them just for me, he has transmitted them to me, and that is really important to my father.
Known as Zizou in his native France, Zidane, 50, started his professional football career in Cannes, going on to play for Bordeaux before joining Italian team Juventus, and then Real Madrid. His athletic achievements include World Cup, European Cup and Champions League wins, and he was named FIFA World Player of the Year three times.
Zidane is collaborating with Montblanc on campaigns for its writing instruments and leather goods. Later this year he will be seen in a print, TV and digital campaign for Montblanc Legend fragrance that pays tribute to his “legendary grace.”
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