The resort town is a two-hour train ride from Beijing, and neighbors a beachside sanatorium frequented by China's party elites.
, chairman and chief executive officer of Louis Vuitton, said the event also contributed to strong sales and preorder results in the region. Burke told WWD that customers spend “10 times more” after a spin-off show is staged.
with 21 new looks and three bags. The Shipyard Repair Docks by the Huangpu River were transformed into a ballroom strung with more than 1,000 chandeliers.Despite Beijing’s strict zero-COVID-19 policy limiting travel and a slowing economy, China continues to be one of the world’s most importantmarkets. Louis Vuitton is pushing ahead with reimagining the traveling fashion show to boost sales.
Excited Aranya residents offered a preview of the spin-off on Xiaohongshu, the popular Chinese social commerce platform. A larger-than-life sculpture of a young man staring longingly into the sky and various skyscraper-shaped sculptures, both signature design elements of Abloh’s Vuitton, are being erected by the coast-side chapel.“Each show has an intimate relationship with its predecessor and announces its successor.
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