.LOrealGroupe and Verily's extensive research project will shed light on how biology, lifestyle and environment impact skin and hair health.
The subjects will be sourced mainly from online registrations, which go live Monday, as well as Verily’s outreach programs to ensure a representative and diverse group. The methodology will take the form of regular surveys and selfies analyzed by artificial intelligence — in this case, computer vision — for visual diagnostics of pores, wrinkles, fine lines and more.
The platform inspired L’Oréal, and now it’s looking to Verily “for the skin and hair version of what they’ve done in cardiovascular and in diabetes,” Balooch explained. “None of that foundational data exists in beauty. There’s a lot in health, but in skin health, specifically, there hasn’t been any study like this ever done before” at this scale and magnitude. He called it a breakthrough study, and he expects that in the next five to 10 years, skincare will no longer be a guessing game or a mystery for consumers.
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