The six-piece capsule mixing the club's red and black stripes from upcycled Puma jerseys and Koché's couture leanings drops on Feb. 28.
Reimagining these deadstock items, drawn from unsold club merchandise, and pairing it with leftover fabrics from her own label appealed to Kocher as a way to “give back value to pieces that can’t be sold [as is] anymore” and be more responsible, but also finding an outlet for “the joyful creativity that we put in making items more unique and special,” she said.
Praising the combination of the club’s stripes with Koché’s style as a “beautiful and unexpected Re.Koché look,” Puma’s global creative director Heiko Desens said these were “definitely on the list of [his] favorite styling items” for the coming summer. “We are setting a new standard in fashion and sport with this luxurious upcycling project,” he wrote in an email.
The six-piece capsule includes a T-shirt, a button-down shirt, a hoodie, denim pieces and a dress, each in limited runs of 50 to 150 items. They will be available on Koché’s e-commerce and from a selection of retailers such as London’s LN-CC at the kickoff of
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