NFL teams are only given a 30-hour head start ahead of the NFL schedule release. Here's how the Rams carried out their schedule release plans.
A potential cold-weather game at Green Bay for a? Yes, even though the Rams’ lone scheduling request to the league was to place that game in September or October. Instead, the league delivered Nov. 5.
Sophie Harlan oversees operations for the Rams, so part of her job is lining up all the team hotels for road games. That’s a complicated task because, although the franchise has known for months who it will play and where, the dates of those games has been a mystery until this week. When they played at Seattle last season, for instance, the Rams shared their hotel with a furry convention. A “furry” is someone with an interest or attraction to animals who have been given human characteristics such as the ability to talk or walk on their hind legs.
Harlan was in Demoff’s office for the scheduling call and was in constant contact with Reggie Scott, Rams vice president of sports medicine and performance, who was 10 miles away at the training facility. The Rams had a draft video last year in the style of an “Ocean’s 11” trailer. That went viral, as did an anime-themed schedule release by the Chargers. These are big endeavors, and they’re aimed at building the next generation of fans.“What schedule release allows us to do is bring more people to the top of the funnel,” said Kathryn Kai-ling Frederick, Rams chief marketing officer. “I think we as marketers believe that you only have to experience SoFi once to be hooked as a Rams fan.
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