.FrankiesBikinis is bringing its Southern California-vibe to New York City by way of the brand’s first brick-and-mortar store, a temporary pop-up shop in Manhattan’s SoHo neighborhood.
While the brand is available in select Victoria’s Secret stores, Aiello said having Frankies’ own stores was always part of the plan.
“But we just didn’t have the internal bandwidth, or the product assortment to feel comfortable doing that until now,” she explained. “Having aspace allows me to tell the Frankies Bikinis story to our customers in person. And because our story is so personal and unique to our brand, it is something I am prioritizing and looking forward to bringing to people around the country. expansion,” Aiello continued.
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