After months of deliberations, Facebook has decided to continue attempting to block the sale of marijuana on its platform.
MENLO PARK, Calif. — After roughly three months of internal and external deliberations, Facebook Inc. decided Tuesday to continue attempting to block the sale of marijuana on its platform.
But the current Facebook policy allows for content pushing products derived from cannabidiol, or CBD, a non-intoxicating compound found in cannabis plants. Also acceptable are posts, pages and non-advertising content touting the sale of cannabis seeds and items such as bongs, rolling papers, vaporizers and accessories that are often found at legal smoke shops.
“What is the dream that has been killed?” Rebecca Brown, founder of Crowns Agency, which specializes in cannabis marketing and brand consulting, said over the phone Tuesday. “Everyone needs to build a brand, and not just micro brands, but household, name brands. Facebook has reached and scale that competes with traditional broadcast.
In the presentation, Facebook said it was going to spend more time training content moderators about its cannabis-related policies and talking with pot businesses about what’s allowed. As with all of its community policies, Facebook reviews them frequently. “For companies that are focused on creating a brand like we are, that is only accessible to those over the age of 18, Facebook is one of the best ways in the world to only target the audience we want to speak to,” Jake Heimark, chief executive of edibles-maker Plus Products Inc. PLPRF, +0.53% said over the phone.
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