As creative image and makeup partner, she will focus on the iconoclastic color cosmetics line’s next phase.
Gorham said he’s greatly enjoyed working with makeup “because I’m back in this very steep learning curve. It reminds me very much of when I founded the company 15 years ago and that emotion of not knowing so much and — more importantly — only seeing possibilities.”“It’s still a category that I need help with to express,” he continued. “And Lucia brings not only the great deal of experience, but also a shared sensibility.
Her priorities are to work closely with Gorham and Byredo’s product marketing team on plans and new ideas. She’s cooking up some shades for existing products that will launch before yearend and innovations for 2023.
“Today, our clear two priorities in terms of markets are the USA and China, markets using makeup with different approaches,” said Cordier, calling Byredo “a modern luxury 360 beauty brand.
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