The NCAA is entering its second school year with NIL rules in place. Here’s a look at how athletes can partner with brands for endorsements and sponsorships
and want to hear from the SEC commissioner and others about how to change NIL laws. But there’s been no actual movement in Washington.” laws, which allow an individual to decide whether their name or image can be used for commercial gain. There is no such federal law.
The NCAA itself could set a national NIL policy for its three divisions, though the organization has pushed for federal legislation instead.Male athletes lead the way in NIL activities — 62.7% vs. 37.3% for women, according to NIL platform Opendorse. Football players and men’s basketball players received the highest percentage of deals when looking at the full slate of college sports .
A few women’s sports tend to follow those two, especially basketball, volleyball, softball and gymnastics. The money is largely concentrated in Division I athletics, though DII, DIII and NAIA players have been able to obtain deals. The more niche the sport, the less likely it is to draw blockbuster deals; think tennis, field hockey, ice hockey and rowing. But there are exceptions, as waterskiing and rifle see average deals of about $1,400 and $6,000, respectively.Depends on where they live. More than a dozen states are OK with high schoolers doing NIL deals, and others have considered it.Opendorse projects $1.
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