The season is mercifully upon us and so are the new strips. Let's take a look
First of all, welcome to the Premier League, Luton Town. It’s lovely to have you, although perhaps we could have a quick word about the dress code? You’ve come wearing what is clearly a shirt destined for the Football League. League One at best. We know you haven’t been in the first division for a while, but there are some unspoken rules here. Shirts have to look like the sartorial equivalent of a tech fintech start-up logo, you know? Clean lines, soft colours etc. Maybe a slogan like ‘Forever.
Love the combo of navy, white and orange, but could do better.A kit, like many listed below, dedicated to Nineties glory, and the notable detail of Chelsea’s new home shirt is the absence of a sponsor. There are various reasons, apparently, but in terms of aesthetics, it just looks odd, because shirts have featured sponsors for almost half a century. The negative space is… unnerving. And very blue.
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