How can supporters, with so many alarm bells ringing, trust Moshiri's judgment now when it is so deeply compromised by the club's position?
It is desperate, desperate stuff — a world away from the optimism that briefly swept Goodison Park when Moshiri rode into town in 2016, lauded by chairman and previous owner Bill Kenwright as “the perfect partner to take the club forward” and by Roberto Martinez, their manager at the time, as “a gentleman with incredible values” who “knows what it takes” to build a team intocontention and “take the club to the next level”. Hmmm. The next level down, perhaps.
has led them to an investment firm whose track record, in football and elsewhere, has left fans worrying whether Everton might be jumping out of the frying pan and into the fire.Moshiri has described 777 as “the best partners to take our great club forward” and it is all the more unnerving to look back and see that this very phrase, almost word for word, was used about his takeover back in 2016.
Beyond that, how much faith can Everton’s fans be expected to put in Moshiri’s endorsement of 777? “An experienced and well-connected investor in football clubs,” he said — which is certainly a good deal more positive than some of the feedback we have heard from elsewhere. To call 777 “experienced”, in terms of football investment, is debatable in the extreme. This time two years ago, their football portfolio amounted to a 7.5 per cent stake in Sevilla.
When pressed by the Financial Times regarding his strategy for football, Wander referred to the need to ride “a new wave of commercialisation”.
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