Why Eurovision is about more than music for Liverpool
In the decade before Covid, Liverpool saw an 87% rise in international tourists .
"When we started doing the Beatles convention, there were three hotels in the city, I think," he says. This new Beatlemania is centred on Mathew Street, where the Cavern has been joined by more themed bars, pubs and a museum. In the late 1970s and 80s, venues like Eric's - opposite the Cavern - produced bands like Frankie Goes To Hollywood, Echo and the Bunnymen, Julian Cope's The Teardrop Explodes and Orchestral Manoeuvres in the Dark.
"There's so much more to Liverpool than that," Nash says. "What we want to talk about is our time, and the changes that have happened in the city since then." Eurovision and Liverpool's wider musical pedigree will now be used to brand it as a music city, not just as Beatles city.Another key moment in Liverpool's regeneration came when it was European Capital of Culture in 2008.
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