The group just inaugurated a new state-of-the-art distribution center dedicated to the channel worldwide, based in the rolling hills of Galgenen, Switzerland, outside of Zurich.
He explained the site is also to service retailers better by increasing not only volumes, but shipment quality, too.“[It makes] sure that we can adapt to the different retailers and to different markets’ needs in a more efficient way,” Freda said. “That’s the key idea. This is also a way to prepare ourselves to serve this growth in a well-organized and sophisticated way.”
Travel retail, which generally touches more than 3 billion consumers a year, is among the group’s fastest growing retail segments. Whereas international Chinese travelers tended to come from tier-one and -two cities, those going to Hainan for destination shopping generally hail from tier-three or -four cities, where there is no distribution of luxury goods.
Freda believes the absolute growth of travel retail will be significant, driven by the reboot of international travel; the ongoing increase of traffic coming from emerging markets, such as the Middle East, Brazil and Indonesia, and Hainan. For him, it’s important to have an agile center that can customize distribution models — for example, having the ability to pack big quantities of the same product, or pick one piece per product category for another retailer.
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