Essx is looking to simplify its experiential retail concept, focusing on helping the customer discover new brands and immersing them in the fashion.
retail scene, which they described as becoming increasingly lackluster over the years as retailers like Barneys New York, Totokaelo and Opening Ceremony have shuttered their doors.
One of the store’s main missions is to champion new brands by creating an immersive experience where customers can easily learn about the labels. Essx will have rotating activations where brands can showcase their offerings in a format of their choosing, creating their own brand experience within the store.
“I had a lot of inventory and it was around the pandemic,” Pines said of the idea behind Scarce. “I was like, ‘What do I do with all of this inventory that people don’t want?’ I realized that there’s something like putting a package together in a clever way where people can get a value, but at the same time they don’t feel like they’re buying something cheap.”
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