Equipment's new creative director, stylist Sofia Karvela, has unveiled her first fall 2024 collection and is taking the brand into chic wardrobing.
Last May, Equipment quietly invited stylist, costume designer, entrepreneur and creative consultant Sofia Karvela to become its new creative director. The Sunrise Brands-owned label has this month unveiled its first collection,
During a preview of the new assortment, Karvela told WWD she was attracted to the role due to the brand’s rich heritage, citing its go-to signature shirts, as well as its 2016 collaboration with Kate Moss. “What I came here to do was create more of a lifestyle and overall outfitting.
Beyond rtw, Karvela also created a new Equipment brand logo, which features two mirrored E’s. Upon designing the new logo, the creative director expressed the importance of it being not only clean, edgy, memorable and luxe, but also one that can be utilized across accessories for styling purposes, as seen via the collection’s logo’d belt.“The growth of creating the wardrobing effect,” Karvela said was the main goal of the year ahead.
Equipment continues to sell direct-to-consumer and with retail partners — both of which were cited as key areas of growth for the year ahead.Best Dressed at BAFTA Awards 2024: Ayo Edebiri, Florence Pugh, Colman…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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