Platform Thinking is a mind-set to employ under-utilized, idle assets in a company.
Examples of Platform Thinking
John Deere created MyJohnDeere, a platform that – putting the farmer at the center – enables a number of value-added services triggered by data gathered through sensors added to their agricultural machines that enable meaningful interactions with other players of the value chain, like seeds or fertilizers producers…which start to be also customers in the platform ecosystem.
In this way, Platform Thinking becomes a re-framing exercise to foster innovation starting from what a firm has already but is not fully exploiting.
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