Embracer Group Acquires IP Rights To ‘Lord Of The Rings’ And ‘Hobbit’
The financial terms of the acquisition were not disclosed. But the deal means Embracer Group will pick up the motion picture, video game, board game, merchandising, theme parks and stage production rights relating tofranchises as well as matching rights in other Middle-earth-related literary works authorized by the Tolkien Estate and HarperCollins, which have yet to be explored.
In a statement, Marty Glick, COO of The Saul Zaentz Company, said: “We at the Zaentz Company have had the honor over the past half century of stewarding the Tolkien rights so thatfans worldwide could enjoy award winning epic films, challenging video games, first rate theatre and merchandise of every variety.
Embracer’s operative group Asmodee Group has a long-standing relationship with Tolkien IP, having publishedThe Lord of the Rings: The Card GameKey upcoming works set in Middle-earth, in which Middle-earth Enterprises has financial interests, include Amazon’s highly-anticipated series which debuts September 2, 2022, as well as the Warner Bros. animated movieThe Lord of the Rings: Heroes of Middle-earthSkadden, Arps, Slate, Meagher & Flom LLP acted as legal advisor to Embracer Group.
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