Musk says Twitter will earn $10 billion in subscriptions by 2028.
, Musk gave investors a taste of what to expect under his ownership. This reportedly includes driving up Twitter Blue subscribers to 69 million by 2025 and more than doubling that number to 159 million by 2028. Launched last year, Twitter Blue is the service’s $2.99 / month subscription, app customization, ad-free articles, and other exclusive features.
The pitch deck also outlines plans for an unnamed subscription service outside of Blue, called “X,” which Musk expects to bring in nine million subscribers in 2023 and 104 million by 2028. Earlier this week,a “slight cost” to use Twitter. Whatever subscription “X” may be, revenue from it and Blue combined is supposed to hit the $10 billion mark by 2028, making up a large fraction of the $26.4 billion in total revenue Musk thinks the service will reach that same year.
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