Musk wants Twitter to be the place where people 'understand the nature of reality'
Elon Musk told Twitter employees on Thursday that the company needs to become more like WeChat and TikTok if it wants to achieve his goal of hitting 1 billion users.
When asked how Twitter could grow its user base and increase engagement, Musk explained that the app should offer more utility and make sure “people are very entertained and informed,” according to employees who heard the remarks during his first internal all-hands. He drew a comparison to WeChat, the super app in China that mixes social media with payments, games, and even ride-hailing.
“There’s no WeChat equivalent outside of China,” Musk said after dialing in 10 minutes late to the virtual meeting via his phone camera. “You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success.”He also complimented TikTok’s algorithm for not being “boring,” saying “we could hone Twitter in the same way to be interesting.” He specifically placed an emphasis on Twitter being better at surfacing news.
During the call, Musk reiterated that he wants Twitter to lean more heavily on subscriptions and payments, suggesting that people should pay to be verified. At one point, he suggested the idea of an “irony” label so that someone could show the intention behind a tweet.
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