Elon Musk was once hailed as the secret to Tesla's success. Now he's one of its problems.
in the US, Europe and China - running as high as 20% on some models in the US.
Indie Grant, who works in the insurance industry in New Zealand, ruled out a Tesla due to Mr Musk's politics when buying an electric car last year, opting for a Peugeot instead."With him being so tied to the brand, buying a Tesla feels very much like a passive but regular announcement of 'I think Elon is great. I love everything he does,'" the 35-year-old says.
Another - calling a man involved in the rescue of Thai schoolboys a "pedo guy" - led to a defamation case,Now, though, Mr Musk isn't just another person tweeting; he is the owner of the platform. "This is largely a political story," says Jordan Marlatt, tech analyst at Morning Consult, which tracks public perception of thousands of brands in the US, and has seen a sharp decline in favourability towards Tesla among Democrats since April, when Mr Musk first announced the Twitter deal.
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