Elon Musk calls out Tim Cook, Apple amid mass exodus of site's top advertisers - Silicon Valley Business Journal

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Elon Musk calls out Tim Cook, Apple amid mass exodus of site's top advertisers - Silicon Valley Business Journal
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Twitter is losing some of its top advertisers. Here's which big Bay Area companies have joined the parade.

The list of top advertisers abandoning Twitter this month just got larger, with another major Bay Area name joining this week.

Half of Twitter's top 100 advertisers no longer appear to be advertising on the website, according to a report from, which stated that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022. Seven additional advertisers accounting for nearly $118 million in advertising in 2022 have also slowed their advertising to almost nothing, the report stated.was one of the first companies to announce that it was pausing its advertising on the platform at the beginning of November.

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