Owner of failing social media platform would like one of the biggest musicians on the planet to help it stay relevant
.” New music or videos from Swift, however — the rollout of which was no doubt meticulously coordinated long before Musk had the bright idea to leverage her superstardom to his own benefit — would guarantee a spike of engagement, however fleeting, for X.
In any case, Musk should probably know better than to believe his recommendation is anything more than a Hail Mary: the National Music Publishers Association and its membersX in June for infringing copyright on more than 1,700 songs. NMPA president David Israelite said at the time that “Twitter stands alone as the largest social media platform that has completely refused to license the millions of songs on its service.
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