Marijuana remains illegal in Japan, including for medical use. But a global trend towards its liberalisation has reduced the stigma associated with CBD products, which are legal
Save time by listening to our audio articles as you multitask. Marijuana remains illegal in Japan, including for medical use. But a global trend towards its liberalisation has reduced the stigma associated withproducts, which are legal. As a result, the local market is expected to grow to some $800m by 2024, up from a mere $59m in 2019. That suggests faster growth even than the global market, which could reach $47bn over the next six years, from $4.9bn in 2021.
The newfound love for cannabis has historical echoes. Hemp was present in “all corners of Japanese life” going back to the Jomon era, as early as 14,000, says Takayasu Junichi, who runs a cannabis museum near Tokyo. The plant was used to make clothes and to construct buildings. It was a symbol of purity in religious rituals. Even today sumo wrestlers wear white hemp rope around their waists as a tribute to Shinto gods.
It was only after the second world war, when America’s occupying forces banned possession and unlicensed cultivation of the plant, that cannabis became stigmatised. “Japanese have demonised cannabis ever since,” laments Mr Takayasu. Celebrities caught with weed face intense public shaming. The new “green rush” is helping to erode that stigma. Younger Japanese, many of whom have travelled abroad to countries where drug laws are more liberal, were the fastest to embrace. Hipster cafés offering it have proliferated across Tokyo over the past few years. A popular discount chain sellsYet it is Japan’s elderly who stand to benefit most, says Masataka Yuji, a doctor who founded a pro-marijuana advocacy group.
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