Earth, meet Polo: Ralph Lauren drops plastic bottle shirt. By litalie.
This combination of photos released by Ralph Lauren shows Polo shirts made from recycled plastic bottles. Each shirt is made from an average of 12 bottles collected in Taiwan, where the Polos are made, in partnership with an organization called First Mile. The shirts will be available Thursday for men and women at RalphLauren.com and in stores around the globe.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said. The shirts are produced in partnership with First Mile, an organization that collects the bottles turned into yarn and, ultimately, fabric. The new fibers will also be used for existing performance wear already made of polyfibers, which are popular for their ability to wick away moisture.
Ralph Lauren has taken on environmental initiatives over the years, but it’s putting into place a more significant strategy aimed at changing both its corporate culture and how it thinks about the clothes it produces. The effort includes a new supply chain and sustainability officer, Halide Alagoz, who said more details will be released in June.
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