'Our role is to provide players with exactly what's going on in football.' Eurogamer talks to EA Sports FC 24 boss Nick Wlodyka about sportswashing, engagement, and Gen Z football fans:
"You can change your wife, your politics, your religion. But never, never can you change your favourite football team," goes the old Eric Cantona quote - but over time that sentiment has started to change.
"It's also consistently through the year," he said,"and that's probably how the game has really changed over the last number of years." In the past, FIFA would generally see most of its interest from around September to February, he explained,"and then it would kind of dip off after that." Now, Wlodyka said,"we see players in the game year round. That's special.
The flipside to all of that growing attention of course, especially from young players, is EA Sports' reliance on its infamously less-than-subtle engagement mechanics, with a multitude of notifications and daily and weekly objectives built into Ultimate Team, its most popular mode. Wlodyka, however, pushed back on the idea that the studio's approach was unhealthy.
"Players have a choice whether they want to use time or they want to spend." - Nick Wlodyka, EA Sports.
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