Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.
TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's coffees and donuts. Even the packaging for the makeup looks like you're taking home a box of donuts, not lip glosses and eyeshadows.The e.l.
The affordable beauty line — whose name stands for eyes, lip, face — launched 18 years ago with vegan and cruelty-free products priced at $1. Earlier this month, it upped prices on some products by $1, citing rising production and shipping costs. All of its products are still priced under $30.Larissa Jensen, NPD vice president and a beauty industry adviser, said brands are increasingly using unexpected collaborations to stay relevant and grab the attention of younger shoppers.
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